Edgewood, NY - June 21, 2017 - U.S. Alliance Paper is proud to introduce its new Azure line of ultra premium towels and bath tissue to retailers who may not have the volume for private labeling – in ready-to-shelve, eye-popping packaging.
With the addition of the ultra premium Azure line to its Daisy, Delicate Touch and Earth First control brands, U.S. Alliance Paper offers small- and mid-market retailers the ability to develop a strategic paper program to represent all quality tiers at value pricing.
They can now offer their consumers the same TAD (Through Air-Dried) ultra premium products that have performed so well for larger private label customers. In the TAD process, virgin fiber is dried by passing extremely hot air through to develop a soft and airy structure, rather than pressing and flattening the fiber, giving consumers the “fluffier”, stronger, and more absorbent attributes they are looking for.
Azure ultra premium paper towels are designed to maximize consumer convenience in a single 150-count mega roll, a single 52-count value roll, and a 6-pack 52-count value roll format. Azure ultra premium bath tissues are available as an 8-pack 308-sheet triple rolls, and a 4-pack 200-sheet double rolls.