Date: Jun 21, 2017

Introducing Azure Ultra Premium Towels and Bath Tissue

Edgewood, NY - June 21, 2017 - U.S. Alliance Paper is proud to introduce its new Azure line of ultra premium towels and bath tissue to retailers who may not have the volume for private labeling – in ready-to-shelve, eye-popping packaging.

With the addition of the ultra premium Azure line to its Daisy, Delicate Touch and Earth First control brands, U.S. Alliance Paper offers small- and mid-market retailers the ability to develop a strategic paper program to represent all quality tiers at value pricing.

They can now offer their consumers the same TAD (Through Air-Dried) ultra premium products that have performed so well for larger private label customers. In the TAD process, virgin fiber is dried by passing extremely hot air through to develop a soft and airy structure, rather than pressing and flattening the fiber, giving consumers the “fluffier”, stronger, and more absorbent attributes they are looking for.

Azure ultra premium paper towels are designed to maximize consumer convenience in a single 150-count mega roll, a single 52-count value roll, and a 6-pack 52-count value roll format. Azure ultra premium bath tissues are available as an 8-pack 308-sheet triple rolls, and a 4-pack 200-sheet double rolls.

Azure Ultra-Premium paper products

Date: Apr 03, 2017

U.S. Alliance Receives New Product Award from Store Brands Magazine

Edgewood, NY – April 3, 2017 – U.S. Alliance Paper took a top new products honor from Store Brands magazine in the second annual Editor’s Pick Awards program. Open to private label manufacturers and retailer self-manufacturers, a team of editors judged non-food products introduced in 2016 on innovation, functionality/quality and visual presentation, and awarded a bronze medal to U.S. Alliance Paper for its premium TAD paper products.

The introduction of TAD (Through Air-Dried) technology has allowed U.S. Alliance Paper to effectively manufacture value products for the premium and super premium end of the spectrum. In the TAD process, virgin fiber is dried with extremely hot air to develop a soft and airy structure, rather than pressing and flattening the fiber, giving consumers the “fluffier”, stronger, and more absorbent attributes they are looking for.

U.S. Alliance Paper now covers the full spectrum of paper grades and quality tiers to flexibly develop customized paper programs for its private label retailers. Said Steve Saraf, Vice President of Sales, “We help our customers quantify product movement, identify opportunities for margin improvement, and develop a complete program or specific value alternative to national brands. We have the flexibility to manufacture products in custom sizes and sheet counts, including super-sized rolls, in any paper grade – mixed, recycled, CFP® certified, and TAD – and quality tier from traditional, mid-tier, to premium.”

Said Lawrence Aylward, editor-in-chief for Store Brands, “Our editorial team spent nearly two days judging entries, and we came away very impressed with many of the items, which exhibit the important attributes needed today for successful store brands, such as exclusivity and personalization. Congratulations to our winners and to all of the companies who participated in the program.”

Store Brands Editor's Pick Award to U.S. Alliance Paper
Date: Mar 15, 2017


Edgewood, NY – March 15, 2017 – For four consecutive years, U.S. Alliance Paper has been awarded the Private Label Trailblazer Award by Grocery Headquarters magazine. Grocery Headquarters is a monthly publication featuring news, research, marketing and merchandising trends for decision makers in the grocery channel.

According to the editor, “The future of private label programs looks bright as the industry continues to successfully evolve to meet consumers’ wants and needs. In this year’s Private Label Trailblazer Awards, Grocery Headquarters honors the industry leaders driving the store brand boom.”

“This past year we became one of the few private label manufacturers of house hold paper – paper towels, toilet tissue, napkins, and facial tissues – to offer our private label retailers flexible, customized product solutions for all quality tiers, from traditional to premium,” said John Sarraf, President. “Our flex manufacturing capabilities allow us to customize sheet count and size in any paper grade – mixed, 100% recycled, CFP® certified at TAD – and package it, bundle it, and display it in virtually any configuration imaginable. So, we are excited to receive this honor in recognition of our continued emphasis on helping our customers meet and exceed demand for quality and value, and raise their margins in the paper aisle as a whole.”

The complete article can be found at:

2017 Trail Blazer Award
Date: Nov 14, 2016


Edgewood, NY -- October 10, 2016 -- U.S. Alliance Paper will exhibit at the 2016 PLMA show and invites customers and visitors to Island Booth H2105-2209 on November 14th and 15th.

One of the largest private label household paper manufacturers in the country, U.S. Alliance Paper has emphasized expansion of its premium and super premium product offering with TAD (Through Air-Dried) technology. The company will feature its full range of product tiers, including its FSC® (Forest Stewardship Council®) certified products and its control brands: the Earth First line of products, 100% recycled with 80% post consumer material and no chlorine bleaching; the Daisy line of kitchen towels, bath tissue, napkins, and facial tissues specifically for the discount and dollar store segments of trade; and the Delicate Touch line with consumer-tested package configurations for grocery and mass.

We invite you to review our full range of paper grades and product tiers and discuss the opportunities for optimizing your paper program and bottom line results. Please contact Steve Saraf, VP Sales, at or 631-254-3030 to schedule a personal meeting at the show. 

About the Company:

U.S. Alliance Paper, Inc. is a leading private label manufacturer of high quality household paper napkins, bath tissue, kitchen towels and facial tissue in a full range of paper grades and product tiers - from value and mid-tier, to premium and super premium. Headquartered in Long Island with additional plant and distribution facilities in Phoenix, AZ, the company delivers superior price-value products to consumers, and a competitive advantage over national brands to its retail partners with award-winning service, flexibility and reliability.

About the PLMA Show:

The 2016 PLMA Show will be held at the Rosemont Convention Center in Chicago on November 14th and 15th. More than 1,300 companies from 40 countries will be exhibiting their products, including 25 international pavilions. For more than 30 years, PLMA’s annual trade show has been the industry event of the year, where retailers and wholesalers source for their private label programs.

Date: Mar 01, 2016

U.S. Alliance Paper Wins Trailblazer Award Third Year in a Row

Edgewood, NY – March 1, 2016 – For the third year in a row, U.S. Alliance Paper was awarded the 2016 Private Label Trailblazer Award by Grocery Headquarters magazine. Grocery Headquarters is a monthly publication featuring news, research, marketing and merchandising trends for decision makers in the grocery channel.

The annual Trailblazer Award recognizes new product innovation and excellence by private label manufacturers. With younger generations, like Millennials and Gen-X, showing a lower percentage of brand loyalty—20-30 percent, according to data from WSL Strategic Retail—there is more room for private brands to capture market share. “Private brand share continues to grow as retailers realize that outlets with the highest share of private brands across the store, from traditional supermarkets and warehouse clubs to specialty retailers and discounters, are more successful and profitable overall,” wrote the editor.

“We are really honored to receive this important recognition for the third year in a row,“ said John Sarraf, President of U.S. Alliance Paper. “It is a validation of our emphasis on innovation and service excellence. This has been a big year for us. We introduced our Rainforest Alliance (RA) and Forest Stewardship Council® (FSC®) certified products as well as TAD (Through Air-Dried) products. As a result, our retail partners are enjoying significant consumer demand as we work with them to enhance their paper programs and margins.”

The complete article can be found at: 

Contact information:
Company Inquiries  –
Media Inquiries –  Debra Pusak,, 215-564-1213​        

Grocery Headquarters, 2016 Trailblazer Award Logo

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