Edgewood, NY – March 1, 2016 – For the third year in a row, U.S. Alliance Paper was awarded the 2016 Private Label Trailblazer Award by Grocery Headquarters magazine. Grocery Headquarters is a monthly publication featuring news, research, marketing and merchandising trends for decision makers in the grocery channel.
The annual Trailblazer Award recognizes new product innovation and excellence by private label manufacturers. With younger generations, like Millennials and Gen-X, showing a lower percentage of brand loyalty—20-30 percent, according to data from WSL Strategic Retail—there is more room for private brands to capture market share. “Private brand share continues to grow as retailers realize that outlets with the highest share of private brands across the store, from traditional supermarkets and warehouse clubs to specialty retailers and discounters, are more successful and profitable overall,” wrote the editor.
“We are really honored to receive this important recognition for the third year in a row,“ said John Sarraf, President of U.S. Alliance Paper. “It is a validation of our emphasis on innovation and service excellence. This has been a big year for us. We introduced our Rainforest Alliance (RA) and Forest Stewardship Council® (FSC®) certified products as well as TAD (Through Air-Dried) products. As a result, our retail partners are enjoying significant consumer demand as we work with them to enhance their paper programs and margins.”
The complete article can be found at: http://www.groceryheadquarters.com/February-2016/Private-Honors/